• David Mark Shaw

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Sales and Marketing has changed

Are you finding traditional sales and marketing is not as effective as it used to be?

Technology is changing

Are you unsure what tools and technologies are right for your business?

Digital disruption

Are you aware of how digital is disrupting industries and want to ensure your company is ready to thrive in this digital era?
  • smarketing

How to get sales and marketing to work together

November 25th, 2015|0 Comments

Getting sales and marketing teams working together is a very old problem and one that still exists today. Why have they never got on? Why do they act like they are two rival football teams? I think this comes down to an attribution issue. Marketing generates the awareness and the knowledge, sales take over and make the sale and take all the glory. That is at least how is was for many years before the internet took over.