Latest From The Blog

December 2015

Why understanding technology is key to your sales and marketing success

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Technology is the glue that gets starts sale and marketing teams working together and could be the reason your sales are not flowing how you would like.

Let me explain a little further.

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Why digital is more than just marketing – Episode 46 – The Getting Ahead Podcast

 This weeks episode is all about how digital is so much more than […]

Why do your customers choose you?

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Do you know why your customers choose you? Do you have any idea? Any at all?

Did you list any of the following?

Features
Benefits
Price

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November 2015

Why the first email is the most important one

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Email marketing has had its ups and downs over the years. Originally email was exciting and it was just like getting a letter (or maybe not). We did however read every single line. Back then we only received a very small number of emails and they were more often that not useful or relevant, ideally both.

Over time as marketers do we ruin everything (stolen line from Gary V). Spam became a thing and any attention we game email became skim reading the title and if opened even more skim reading of the content.
Still number 1
Today email is still a primary inbox among many we just have much better filters both physical and mentally. It does however still surprise me just how important our inbox is to us and how it can drive our lives and productivity.

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When your company should not have a blog

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I think every company and individual should have a blog I really do but there are a few exceptions to this and they really are quite a simple:

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Special Guest – Tim Box on Mindhacking – Episode 45

 This week we have a special guest in Mr Tim Box who explains […]

How to get sales and marketing to work together

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Getting sales and marketing teams working together is a very old problem and one that still exists today. Why have they never got on? Why do they act like they are two rival football teams? I think this comes down to an attribution issue. Marketing generates the awareness and the knowledge, sales take over and make the sale and take all the glory. That is at least how is was for many years before the internet took over.

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Is twitter still working – Episode 44

 In this week’s episode I discuss how I feel twitter is getting noisier […]

Should you send a client a text message?

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Should you send a client a text message? Straight up I don’t have the answer at all, but I am curious to hear your thoughts. I have just sent out a Twitter Poll as well to get some feedback there.

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What is a content upgrade?

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What is a content upgrade? You may have heard this term being mentioned more and more and with good reason.

A content upgrade serves two purposes.

Provide useful and valuable  information in a handy or preferable format.
To collect email addresses for the website owner.

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Is it expensive to create a podcast?

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The simple answer is no not at all. In fact it has cost me around £3.50 a month and set-up costs were less than £50.00. There are even options today that allow you to start for free!

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Is digital marketing getting harder?

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Is digital marketing getting harder? Are the tactics from yesterday getting tired? Maybe consumers are getting overloaded?

I believe that all of the above is true.

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The Getting Ahead Podcast – Episode 43 – Why you should be listening to podcasts

 This weeks episode is all about why you the small business owners should […]

Why most websites fail

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I think the reason most websites fail is really quite simple. Your website is not a stand alone asset. Most small business websites are re-designed every 3 years and go on to make the same mistakes.

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The Getting Ahead Podcast – Episode 42 – Do you have a manufactured audience

 In this weeks episode I talk about chasing after facebook likes and twitter […]

Are you a student for life?

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10 years ago I would hope that you sensed change was afoot? Go back another 5-10 years and business was quite straight forward and although learning was still enormously popular for many an avid reader who wanted to better themselves, learning was far less likely to be on the average persons to-do list.

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October 2015

The sad truth about sales and marketing today

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This may sound like a bit of rant and maybe it is, however this post is the result of recent events in the last 24 hours both online and offline that have left me a little bewildered.

I passionately believe that when sales and marketing are done right it can have lasting results and relationships. I blog and podcast about this and speak in front of hundreds of business owners probably 10 times a year.

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The Getting Ahead Podcast – Episode 41 – Digital takes time

 This weeks episode is all about how real and consistent lead generation takes […]

Does Blogging still work?

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Does blogging still work? For most small business owners they have not even started blogging yet, or if they did they gave up after 3 months because “it doesn’t work”. So why this question and why now?

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3 things that your website needs to generate leads.

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Now I going to assume that you have a pretty decent, modern website and a fair and competitive offering as without any of these things getting leads is not the only problem you may have.

So with that in mind here are 3 things that you can do straight away with little or no cost in order to generate leads.

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The Getting Ahead Podcast – Episode 40 – Getting Attention

This Weeks Episode is all about getting attention for your business and how […]

Is this digital world good for our brains?

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I have been struggling for time recently. Too many things to do and I started wondering if all this digital is actually any good for our brains, well-being and health?

Now I realise that this question maybe a bit of a “moo” point. What I mean by that is even if the answer is it is awful for our brains I believe that we have gone too far down the rabbit hole to ever consider going back.

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The Getting Ahead Podcast – Episode 39 – We live in a goldfish bowl

This Weeks Episode is all about how the world has changed as […]

Should I outsource my social media?

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I read recently that huge numbers of small businesses are outsourcing social media and have no idea if it is actually having any affect on leads and sales.

This tells me that although business owners understand that it is important to use social media, they are struggling to find the time to do it, or to learn about it. They are simply ticking a box by outsourcing it.

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The Getting Ahead Podcast – Episode 38 – Meeting with your online connections

This week episode I discuss the power of meeting with your online […]

Account Managers vs Sales People

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There are many ways to define both account managers and sales people but for the purpose of this blog I am going to talk about account managers as relationship builders and sales people as hunters.

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Relationships vs Leads

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I heard this debate this morning whilst listening to the amazing Marketing Companion podcast and wanted to venture further into this debate with you guys.

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September 2015

Is remote working right for my business?

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With more and more people expecting and demanding flexible working, lots of small business owners are stuck with where to turn and determine if remote working is right for their business.

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The Getting Ahead Podcast – Episode 37 – How to stop wasting money on your website

In this weeks episode I talk about how you can stop spending […]

How to close more sales?

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For a start stop thinking about it as closing and start thinking about starting a relationship. Closing is a very negative word where only one person wins, the sales person!

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