Latest From The Blog

7 reasons why people are not buying from you.

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This is a question that I get lots. Why are people not buying? There could be lots of reasons why and it is important that you take the take to work it out. Here is a few things worth checking out.

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What is Blab?

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For those who want the short answer – Its Google Hangouts on steroids.

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Which platforms should I be using?

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With so many different platforms and content types it is no wonder people are a little confused as to where to start and which ones to use.

The same applies to content type. Should you be blogging, podcasting,tweeting, producing video, or even live streaming now?

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How long should my blog post be?

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There is no hard and fast rule when it comes to content length but there are a few things you should consider.

When writing a new blog post you should be thinking of the reader. Who are they? Why are they reading? What do they hope to get from reading you post? And where could they or might be in your sales cycle if you have one?

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Should I use Facebook re-targeting?

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Facebook Re-targeting is another re-targeting platform like Google’s but does it offer anything different?

If you are not familiar with re-targeting or re-marketing then check out this post here!

I am not a massive fan of re-targeting but this is mainly due to how people abuse it and make it creepy and annoying.

However done right it can produce results without a doubt.

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Should I boost my Facebook Posts?

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I have been experimenting with boosting Facebook posts for some of the brands I manage and have found some interesting results.

Boosting Facebook posts is what the original Facebook promise was. Getting your message in front of the right kind of people. However this is not a post to complain about Facebook’s pay to play. In fact I get why it is pay to play. Facebook is a business and on the stock market therefore like all businesses it needs to make money. It has an amazing asset in that in has our attention and eyeballs and that is what they are going to sell. Right or wrong this is not that post.

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How can I keep up with digital marketing?

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The long and short answer to this is you probably cannot keep up. There are so many facets to digital marketing today, trying to stay on top of all of them is nearly impossible.

I would go as far to say that if you wanted to be as close to 100% up to date as possible? Its a full time job.

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How do I generate more leads?

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In this blog I will look to answer the question “How do I generate more leads?”

The short answer is – be the kind of company you would like to find when looking and researching for something.

How does that work practically? Lets take a look.

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Why 1 download is all you need.

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It only takes 1 download to make a difference. That one download by the right person at the right time can change your life and your company for the better.

There is so much energy applied today to get big numbers of everything, social media followers and likes, connections on LinkedIn, email subscribers, YouTube subscribers are even views on your landing page or blog.

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Is Pay per click right for my business?

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In this blog I will look to answer the question “is pay per click right for my business?”

Pay per click advertising is something most small business owners consider as some point or another. The idea of being able to drive relevant traffic that is already primed to buy sounds too good to be true.

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How to get more traffic for your blog

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In this blog I will explore some ways to get more traffic to your blog or website.

The first thing I would suggest getting your head around before looking for tactics to improve traffic is to understand what you are trying to achieve from your blog or website? Is more traffic the answer?

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What is a CTA?

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In this blog I will look to answer the question “what is a CTA?”

For those of you looking for the short answer CTA = Call to action (at least in marketing terms). If that is all you needed, thanks for stopping by 🙂

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Are Marketing Budgets keeping up?

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Its quite clear that more and more money is being spent on marketing and in particular marketing technology.

In fact it was in 2012 that Laura Mclellan from Gartner predicted that by 2017 the CMO will spend more on tech than the CIO.

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How I feel about SEO in 2015

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In this blog I will explain how I feel about SEO in 2015.

So lets get this out of the way to start with, I am not an SEO expert. This is just a personal view from my own experiences and information I have picked up from podcasts and other blogs.

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Our relationship with advertising

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In this blog I will explore the fractious relationship we have we advertising and what the future might hold for it.

For me personally, my biggest issue with advertising is how interruptive it is.  In most cases it stops me doing what I wanted to do. Even if its just for a few seconds I make a concious note that that company choose to interrupt what I was trying to do because they feel what they are saying is more important.

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Why is my bounce rate so high?

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In this blog I will look to explain why your blog or website bounce rate may be high and why that might not be a bad thing.

Your bounce rate is quite a simple thing really, it is the percentage of people that visit your site or blog and then leave without visiting any more pages. It does mean that they didn’t read the content although that maybe the case for some visitors, but that is not what your bounce rate is measuring.

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Why you should write an ebook.

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In this blog I will look to explain why you should be thinking about creating an ebook as part of your sales process.

An ebook is an amazing way to generate new leads for your business. In many cases they a free download that educates and inspires your prospects. You can also buy ebooks as well for that information that people are willing to pay for.

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Is there a skills gap in the board room?

Having done lots of  public speaking over the last year and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing.

I think it’s one of those similar situations to cloud computing, people say they understand what it is but do they?

There is still a real challenge in convincing business owners the value in investing in digital.

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No time to blog? really?

In this blog I will seek to dispel the idea that a company or person does not have the time to blog.

So you think you have no time to blog? Really?

No time is a common excuse for not blogging, one I hear the most. I think the truth is actually you do no think its that important. Harsh but true?

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Why Great Quality Content is the key to leads

In this blog I will explain why I feel great quality content is the key to leads.

Ebooks whitepapers and blogs and in fact any kind of content are a key asset to business and have been for quite sometime. But like most things in marketing poor marketing ruins a good thing.

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Why you need a digital mindset

 

In this blog I will explain why I feel having a digital mindset is so important.

I keep seeing companies applying old rules to new technology.

How many people do you see using social media as a sales broadcast tool spamming feeds with “buy my stuff” messages? Or websites that are online brochures screaming “me,me,me,me”. This is unfortunately still the majority even despite so much free education available that tells small business owners and marketers not to do this.

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Why technology is key to your content strategy

In this blog I will seek to explain why technology is key to your content strategy.

When it comes to great comedy timing is everything, it can be the best joke but if it’s delivered all wrong it’s just not as funny.

The same can be said for your content marketing efforts; deliver the wrong message at the wrong time and it just won’t be as effective.

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Why Content Marketing is here to stay

In this blog I will explore why I feel Content Marketing is here to stay.

I am a content marketing fan, which might make this blog a little biased. So this is not a balanced view but one of someone who loves content marketing.

Some marketing fads come and go. New technologies have and will continue to disrupt the buying process and make things easier, simpler and faster.

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What is a landing page?

In this blog I will look to answer the question “What is a landing page?”.

So a landing page is essentially a web page that contains specific information and wants a visitor to complete a single and specific task. More often that note exchange their data for something.

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What is an auto-responder?

In this blog I will look to answer the question “what is an auto-responder?”

You know when you sign up for a mailing list or for access to an ebook or similar and you then get a series of emails after? Well these are the results of an auto-responder. it is simply a series of emails that are pre set and designed to be delivered to you at a certain time.

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What is the Future of IT Support

In this blog I will explore what I feel the future of IT […]

What is utility based marketing?

 

In this blog I will look to answer the question “what is utility based marketing?”

Now this is a concept I completely 100% believe in. The idea is based around adding value to your prospects customers and even competitors customers with something that may not be directly related to your product or service.

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What is the ROI of social media?

In this blog I will review a question that came from  a group session where I was a panellist today, the question was “what is the ROI of social media?”

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Is content marketing right for my company?

 

In this blog I will look to answer the question “Is content marketing right for my company?”

Being 100% with you, if you were looking for a balanced view on this you will not be finding it here. I am afraid I am a little bullish when it comes to content marketing. So if you are looking for a yes or no answer its a resounding yes from me.

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My 3 top secrets for digital marketing

In this blog I will quite simply list my 3 top tips/secrets for digital marketing.

I felt I had done enough frequently asked questions recently and decided to do something different today.

So diving straight into it, lets get started.

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