3 reasons why video and film are important for business
This blog post will explore why video and film are important to small business owners. By the end i hope you will see video as an investment and not as a cost.
So the truth of the matter is I think we all know that video and film are important assets to have on our website and as part of our digital marketing, so why don't we all do it?
The most common reason is quite simple....cost. It does cost money to produce good quality content of any kind but people see video and film as a stretch to far.
How much does a good video cost? The answer is always depends and can range from no cost up to thousands.
Before we go into that though, lets take a quick look at why you should be considering video content as part of your marketing mix.
1) Time
Today's consumers are smart and savvy and know what they are looking for. Every piece of content they consume needs to add value to what ever they are doing. At the start of any digital sales cycle, long form content is not what they are looking for they want answers and quick. Video can demonstrate something quickly and easily that sometimes words cannot. A 2 minute video from blendtec chewing up just about anything demonstrates the product perfectly. You could not have achieved the same result using text or audio. Also to be 100% clear, those at the end of the sales cycle are in fact more willing to consume long form content. Understand the prospect and what they are tying to achieve.
2) Emotion
It is no mistake that charity's  use video and film so much. They understand the power they have. When we see something with our eyes our brains do not understand the difference between the real world and media. This is why we get so scared at horror movies and so tense in thrillers, our brains are actually responding as if it's real. Mirror neurons in our brain replicate what we see. So if we see a sad video from a charity we feel sad, as the mirror neurons start firing. Video has the power to physically move someone. When done well you can make someone feel exactly how you want them too.
3) Story telling
We are wired for stories. From the beginning of time people have told stories. With video not only can you tell a story but your story and by you. The importance of people being able to see you talking about your product,service or cause should not be underestimated. The old adage of people buy from people still rings true today and if you can get your story and your passion on video it will move people to action.
So back to cost, If you can get your sales team to pitch right and deliver the right information to your customers and prospects every single time without fail and do this 24/7 365 how much would you expect to pay them? A lot right?
With video and film done correctly you can have this. Understand that the buying process has changed forever and people will research you, your company and products. By finding good quality videos you can be sure your delivering your best and giving you the best chance for your prospects to choose you.
Now you can just grab your mobile phone and start shooting then upload to Youtube all for free. There is nothing wrong with doing this if you have zero budget. There are lots of tools online you can also use to enhance and edit your video for free. I say free its still somebody's time.
If you want something a little more professional I would recommend having coffee with some of the local video guys and gals in your area and see which one gets you and what you want to achieve. See examples of their work and see if it's got the vibe you are looking to achieve. This experts understand how to tell a story and not just point a camera so listen to their ideas too. Â A number of good quality videos and Vlogs (another blog on that) on your site will be a revenue generator and will pay it self off providing you put the right tracking tools in place. Get your mindset right and think about how video can earn you money and not cost you.
- About the Author
- Latest Posts
Author- Speaker - Consultant. Passionate about all things digital.