Episode 49 is my end of year thoughts and predicitons for 2016. Here my thoughts on a potential major change in content marketing for 2016.
This weeks episode is all about how digital and social have changed the way we communicate and connect and rightly or wrongly it is never going back. It is time to embrace the change and apply the same best practice of building deeper and better relationships.
As the end of the year approaches we start to see all prediction posts for 2016 and talk of new starts and new goals for the next year. Before I jump on that bandwagon I just wanted to take a look back at an interesting year in digital for both business and myself. Below I […]
Technology is the glue that gets starts sale and marketing teams working together and could be the reason your sales are not flowing how you would like. Let me explain a little further.
This weeks episode is all about how digital is so much more than just marketing and how it affects all areas of your business.
Do you know why your customers choose you? Do you have any idea? Any at all? Did you list any of the following? Features Benefits Price
Email marketing has had its ups and downs over the years. Originally email was exciting and it was just like getting a letter (or maybe not). We did however read every single line. Back then we only received a very small number of emails and they were more often that not useful or relevant, ideally […]
I think every company and individual should have a blog I really do but there are a few exceptions to this and they really are quite a simple:
This week we have a special guest in Mr Tim Box who explains to me how we can reprogram our mind to enable us to achieve our business goals.
Getting sales and marketing teams working together is a very old problem and one that still exists today. Why have they never got on? Why do they act like they are two rival football teams? I think this comes down to an attribution issue. Marketing generates the awareness and the knowledge, sales take over and […]
In this week's episode I discuss how I feel twitter is getting noisier and less social. I also talk about about the recent changes to twitter.
Should you send a client a text message? Straight up I don't have the answer at all, but I am curious to hear your thoughts. I have just sent out a Twitter Poll as well to get some feedback there.
What is a content upgrade? You may have heard this term being mentioned more and more and with good reason. A content upgrade serves two purposes. Provide useful and valuable information in a handy or preferable format. To collect email addresses for the website owner.
The simple answer is no not at all. In fact it has cost me around £3.50 a month and set-up costs were less than £50.00. There are even options today that allow you to start for free!
Is digital marketing getting harder? Are the tactics from yesterday getting tired? Maybe consumers are getting overloaded? I believe that all of the above is true.
This weeks episode is all about why you the small business owners should be listening to podcasts in your downtime at the gym and on your commute.
I think the reason most websites fail is really quite simple. Your website is not a stand alone asset. Most small business websites are re-designed every 3 years and go on to make the same mistakes.
In this weeks episode I talk about chasing after facebook likes and twitter followers and how this can affect your analytics. Why many people are building a manufactured audience and how this is not the way to go.
10 years ago I would hope that you sensed change was afoot? Go back another 5-10 years and business was quite straight forward and although learning was still enormously popular for many an avid reader who wanted to better themselves, learning was far less likely to be on the average persons to-do list.
This may sound like a bit of rant and maybe it is, however this post is the result of recent events in the last 24 hours both online and offline that have left me a little bewildered. I passionately believe that when sales and marketing are done right it can have lasting results and relationships. […]
This weeks episode is all about how real and consistent lead generation takes time in digital and how you need to be consistent and patient and the leads and sales will come.
Does blogging still work? For most small business owners they have not even started blogging yet, or if they did they gave up after 3 months because "it doesn't work". So why this question and why now?
Now I going to assume that you have a pretty decent, modern website and a fair and competitive offering as without any of these things getting leads is not the only problem you may have. So with that in mind here are 3 things that you can do straight away with little or no cost […]
This Weeks Episode is all about getting attention for your business and how it is getting harder and what you can do about it.
I have been struggling for time recently. Too many things to do and I started wondering if all this digital is actually any good for our brains, well-being and health? Now I realise that this question maybe a bit of a "moo" point. What I mean by that is even if the answer is it […]
This Weeks Episode is all about how the world has changed as business owners today and everything you do and don't do is visable and what you can do to understand and manage this.
I read recently that huge numbers of small businesses are outsourcing social media and have no idea if it is actually having any affect on leads and sales. This tells me that although business owners understand that it is important to use social media, they are struggling to find the time to do it, or […]
This week episode I discuss the power of meeting with your online connections and creating greater depth in these relationships. I also mention the following events to consider attending and meeting some wonderful people: Get Social Kent and Social Day