How to get more traffic for your blog
In this blog I will explore some ways to get more traffic to your blog or website.
The first thing I would suggest getting your head around before looking for tactics to improve traffic is to understand what you are trying to achieve from your blog or website? Is more traffic the answer?
It may be the case that you are getting the right visitors to your site but they are not converting how you want.
What I mean by converting is taking the action that you want, maybe its to call you or complete a form or even read your content. What ever it is are the existing visitors doing that?
Have you checked out your Google Analytics to see what people are doing on your site? Or even check out www.hotjar.com to see a video recording of what people are doing on your site as well as heatmaps and other tools all to help you understand what people are doing when on your site.
When you are confident that your site is getting the desired results then you can start thinking about driving more traffic.
Times have changed and with more and more people and businesses online all looking to win our attention. This means that getting that attention is without a doubt harder than ever before.
So how do you get the attention and the traffic? Well understand what is good traffic, who are your ideal audience or customer? Â Then understand what do they want or need that you can solve? What is the problem they have? What are the questions they have and where do they go to look for the answers?
Creating content that is useful, valuable and going to help your ideal audience or customer is where to start. Think about the actual question they are likely to be asking. Use this as your title.
Once you have the content that is one of the questions they are asking you need to get it seen.
Now with some basic SEO on the blog post or video you may get found my search engines. But to drive more traffic you will need to distribute your content far and wide.
It is no longer the case the build it and they will come. Maybe if you have the personal brand or business brand that gets lots of traffic, but in that case you would be unlikely to reading this blog post.
So you need to get it our there and give the right kind of people the chance to see it. Where do those kind of people spend their time online? Social media right? So you need to build your audience on the platforms where they spend the most time. I appreciate building that audience takes time and even distributing your content is getting harder as people see less and less.
I would still do this though, connect to the right people and share your useful and valuable content daily. The next thing to consider is the new rules of social media and that's it is now pay to play.
Rightly or wrongly if you want to get your content seen far and wide you will have to pay. Boosting your posts of Facebook is a quick and relatively inexpensive way of doing this. You can also target who will see the post and get the numbers back from Facebook as to how many people did in fact have your post put in front of them.
This does work and can generate lots of engagement and traffic both from the paid and additional organic impressions too as the paid views engage with it.
You can do similar things with Twitter and to start with I would check out https://analytics.twitter.com . From here you can get a good understanding of what is working and what is not. You can also set up your paid account an starting promoting the tweets that seem to get good results.
Other things to do is to guest post on other blogs where your audience also go to. So start by creating an outreach strategy of who's audience you would like to leverage. But understand that in order to to that your guest post must be valuable and something the blog owner will appreciate you sharing with their audience. More on guest posting in another blog I think.
There is also Google adwords to think about, another pay to play but can drive some intersted traffic should your advert by interesting and engaging. Be careful though as not understand how it works can end of costing you a lot of money.
So there is a few ideas to help you understand why and how you can think about getting more traffic to your blog or website. I am sure I have missed lots of other ideas, so please let me know in the comments.
- About the Author
- Latest Posts
Author- Speaker - Consultant. Passionate about all things digital.