Is it too late too join social media?
In this blog I will look to answer the question "is it too late to join social media?".
Why some people are still waiting around to see if this social media thing is going to become something worth looking at is beyond me. But the truth is there are still lots of business owners who think it might be a fad. Newsflash social media is not just for the kids.
To be fair most new platforms are adopted by the younger generation first as they look for places they can have private conversations with there friends without mum or dad chipping in and embarrassing the hell out of them.
This used to be Facebook, but now Nan and Grandad are on their posting away holiday snaps its not quite the same.
So is it too late for a small business owner to jump in on Twitter and getting some of the good stuff? I would say it is not too late at all although most of the magic is starting to dwindle but done right there is huge benefits from being an active Twitter user.
My advice would be do not expect to build the massive followings that some people have. In the early days everybody followed everybody and hence some people with seemingly nothing special with massive followings. These accounts are normally following a similar amount of people and this just does not make sense to me.
Where you might find some success is if you start with the new social media channels and get in early. Some people have come from nowhere to build massive periscope or vine followings.
Getting in early can have some real advantages. It is also best to get in and build some good contacts and have some good conversations before the masses come in and spoil it for everyone.
When the audiences start to mature and the advertising starts hotting up that's when you know a social media platform is starting to reach the peak and then is a good time to start looking for the next big thing.
I strongly advise only using social media if you have something worthwhile to say or intentions are customer or relationship focused. Joining up to start spamming you sales messages is something there is already plenty of.
So no its not too late for anyone who is looking to add to the conversation and add value. There is always room for great content. You could think of it as being casually late to the party. Better to be late and make a fantastic entrance.
Time to get your best suit or dress on and join the party, its fun and interesting and you never know who you might meet.
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Author- Speaker - Consultant. Passionate about all things digital.