Is there too much content?
In this blog I will explore the idea that there maybe too much content or maybe not enough?
There was time not so long ago that information was scarce and valuable. It could be said that the majority of information has never been worth less. It's not that it is not good information but that is is available in a few movements of your thumb or finger on your smart phone for free.
There is tons of content, but this does not mean content marketing is dead at all. There are new stories to tell and new ways to do things quicker and better every single day. There are also many industries yet to find its leader who dominates that niche.
What there is though is an abundance of all kinds of content fighting to win our attention. What I do think is that we are becoming desensitised to the misleading headlines and awful content that then follows. Shock only works for a short while and then it is no longer shocking.
What I think we will start seeing more of is quality curators. That is what we need, someone we trust to take the time to filter all the rubbish out and deliver only what is needed and is quality.
If there was ever a great lead generation solution then that is it. Be the filter for your industry. By providing a weekly or monthly email to your list of customers and or prospects you will become the trusted source.
There are some tools available to assist you in doing this and of course it takes time but if you do not provide this service then at some point somebody else will.
Over time I think those that produce low quality poor content will stop seeing results and get bored. They simply wont want to do the work that is required to consistently keep producing quality content.
So should you stop producing content? No I dont think stopping is a good idea. Look at areas of untapped potential, maybe different forms of content and maybe a different way of delivering it. But there is no way content is going to die. There is too much still to teach and with the rate of change higher than ever before there is always something new or a new story to tell.
So its not too much content, but too much poor content to compete with. Attention is the name of the game and that just means producing better content and then promoting it better.
Keep on blogging and podcasting and periscoping if you know you are adding value to even one person and that can even be yourself.
Think about the content you do produce and even think about going back and updating older posts and or recycling them? Ooooo there is another blog - recycling you content. 🙂
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Author- Speaker - Consultant. Passionate about all things digital.