My 3 top secrets for digital marketing
In this blog I will quite simply list my 3 top tips/secrets for digital marketing.
I felt I had done enough frequently asked questions recently and decided to do something different today.
So diving straight into it, lets get started.
1) It is not about you
That's right folks believe it or not it is not about me or you but our customers first and then prospects. This is easily the biggest mistake I see small businesses make day in day out. Â From the website to their email and social media presence it is all "me, me me" followed up very quickly with buy "my junk, buy my stuff and call me now".
There is a small amount of people who will want to do exactly that and if you are running an e-commerce site or Amazon like site then I can possibly see the need for the buy my stuff buttons everywhere. But still there needs to be a little romancing. People are looking to be informed, inspired, educated and entertained. Think about the needs and wants or your audience
For most sites not everyone wants to buy your stuff or service straight away. In fact there are probably researching. In any case the whole digital process needs to be about solving their problem not talking so much about you and your products or services. The truth is nobody cares about you or me or what we sell but they are interested in solving whatever problem they are solving.
Takeaway: Talk about the problem you solve not the product or service you are selling.
2) Give it all away
For those that have seen me speak before you know I love talking about the idea that you shouldn't give the cow away with the milk. This is nonsense and it most cases you should give the milk the cow and the farm away.
There are no secrets any more, most information has never been worth less. There are always exceptions but in most small business there is very little point holding on to product and services information until they speak to a sales person. This is not how the modern buyer purchases anything any more. Consumers expect to be able to find the answer to any of their questions quickly and easily. It really is that simple if you don't answer it somebody else will.
Leading digital marketers really understand this. This is why they often will give away step by steps how they do what they do. They understand that number one, nobody is going to copy them, number 2, 90% of people want even taken action on the free advice, number three by giving the information away it demonstrates there skills and it builds trust. This nearly always leads to sales. We dont want to do ourselves we just want to know how, then we can get you to do it.
Takeaway: Answer your prospects and customers questions....or not...someone will.
3) Focus on your goals
In today's instant and always on society there is always something new and exciting to catch our attention. Everyday I find new tools and services that excite me. But the truth is not executing on the tools I already have is the real problem. Stop focusing on what is new and shiny and think about your goals and what you need to do to meet those goals. Master the tools you have if they were purchased in mind of meeting in a goal and if not maybe ditch them.
Everything you spend time on ask yourself this question: " Is this moving my closer to my goals and objectives?" Digital tools are going to come along every single day. We have to let go of FOMO (fear of missing out). I am as guilty as the next person of this one and something I am looking to improve upon everyday.
Takeaway: Put everything through a filter, social media, new tools, email, and ask yourself the question as many times a day as you need too. "Is this moving my closer to my goals and objectives?". Email and social media are the worst for this for most people.
So there you have in folks, I hope that was useful?
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Author- Speaker - Consultant. Passionate about all things digital.