No time to blog? really?
In this blog I will seek to dispel the idea that a company or person does not have the time to blog.
So you think you have no time to blog? Really?
No time is a common excuse for not blogging, one I hear the most. I think the truth is actually you do no think its that important. Harsh but true?
Maybe you know you should blog and maybe you want too and even might enjoy it, but it never gets to the top of the list? It is not just blogging either it’s any content production.
There is an awful lot of content out there already, but most of it is promotional selling content. It may be the case that in your industry there is very little content?
Either way it does not matter, it is important that you demonstrate your expertise and be the best teacher in your industry. If you do not answer the questions of your prospects a competitor will and that’s fact.
When you understand that your prospects and in some cases your customers are searching for answers to their questions primarily about their problem but could be about your product or service you should want to be the company answering them right? It could be a blog or it could be a video. Whatever works best.
For every question you don’t answer you could lose that prospect as they will hit the back button and look for someone who does give them the information they want.
With this in mind creating content to answer these questions should be a priority in terms of lead generation and lead nurturing. It also establishes you and your company as leaders in your industry.
What will happen if you don’t do this? Quite simply other will and by the time you realise its how people are buying today you will be so far behind.
I know it may not seem so important today and dealing with your customers seems more important. Also maybe business is going great and you don’t need any new customers?
But what will happen if something better comes along or another company does the same for a better price? This is why producing content for your customer us equally as important.
As for no time? Well you don’t say the same thing about payroll do you? You find or make time right? So how can you not find an hour a week or even every 2 weeks to educate and inspire your customer and prospects?
Maybe dictate a blog post on your phone and get a programme to write it our for you? Maybe you could just switch your audio recorder on and record 10 mins each week and post as a podcast? There are many ways to produce helpful and useful content but saying you don't have time is not an excuse, it because you don’t value it.
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Author- Speaker - Consultant. Passionate about all things digital.