
Having recently just returned from an amazing trip, which was a life long ambition of mine I have one key point that has stayed at the top of my mind. The trip was a week at SXSW Interactive in Austin Texas. This is where lots of the worlds best in the world of entrepreneurs, digital […]
So having just finished the book "Positioning" by Al Ries  and Jack Trout my thoughts this week have naturally been on this subject. The general lesson in the book is understanding what currently exists in the mind of your prospect or customer, and what gap are your either aiming to or actually serving.