Technology does not change the world
In this blog I hope to explain the importance of people in getting the best of technology.
I have given away the punch line already, Technology does not change the world, people do.
Personally I love technology and make it my business to keep myself up to date. However there is so much technology available and new products and services been launched every single day, where does one start to evaluate where to start?
There is without a doubt good reason to put the right tools in the right roles to ensure productivity and effectiveness. Sometimes that is technology and sometimes not. I think we can get a little overwhelmed with all the new tools we should be looking at and using. Maintaining the online profiles we have now is hard enough without worrying about something else to keep posting too or updating.
This is not going to stop any-time soon though, therefore its important to be selective with what tools and technologies you adopt. It is easy to get blinded by the shiny new object, my advise would be to look at the investment it is going to take to make the most out of the shiny new tool or service and look at the anticipated benefits.
When you do adopt a new tool or service into your business you need to invest your time and sometimes money into it. Make sure you understand it and get the most from it. Most people use no more than 10% of Excel capabilities and maybe that's enough, but could you do so much more if you took the time to understand what it can do.
Even-more so with you email client. Get to know some of the advanced stuff and it can save you buckets of time.
Sometimes the answer is not technology and you need to think a little more simply to get the best results.
For example, if you are a window cleaner operating in a small village, I dont think you really need a CRM system nor a complicated email marketing system In this case simple flyers posted through the door will have a better ROI.
I also love the story about one of the first space trips with the Americans and the Russians where the US team spent a huge amount of money developing a pen that would work in space, and the Russians took a pencil. I don't know if the story is true but i like it still as it demonstrates simplicity.
So despite the best technology available today if you do not have the right people and the right training technology is useless. Sometimes we need to look at the result we are looking for and ask ourselves "do we really need it" and "do we have the time, people and skills?"
Either way if you want to change your business or your industry or event the word, its not technology that changes the world, its people.
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Author- Speaker - Consultant. Passionate about all things digital.