The future of websites
In this blog I will explore what I can only imagine the future of websites being. This is purely me and my thoughts and a small amount of research from others.
Websites have evolved slowly over the last 10 years or so, It has gone from heavy on the text to heavy on the images and now we are somewhere in between with clean simple flat designs very popular.
Personally I love the minimalistic flat look. Its clean and tidy and visually pleasing.
But how about the future what is next for web design?
I did a little research and found some interesting articles that have some interesting ideas, but nothing that really pointed to massive changes.
Personally I believe there will be 2 factors that will impact the future of web design.
1) Devices
2) Personalisation
1) Starting with devices I believe that these hold the key. Mobiles and tablets in particular and maybe whatever the next device or output is. Microsoft Hololens is one output that could play a big role should it take off. Whatever the device or output the size and how we interact with it will determine how companies educate and communicate with our prospects. Now we have connected devices with a good enough internet connection I can see the use of film and video being adopted more as it will suit the devices better and get a message or information to the prospect cleanly and clearly. Internet speeds are only going to get better and the devices we use are going to become more powerful.
How we interact with the devices of tomorrow is the key, will it be a touch screen like we are used too today or will it be something retina based (eye tracking). Voice command is getting very popular now but I cannot see us getting past the touch screen for a bit. Either way, whatever is our primary input and output from these devices will determine how data is presented.
2) Personalisation is becoming part of our everyday experience now and although there is a very good argument and debate for privacy and rightly so, however I still feel that convenience and utility will win over. I think we will start seeing the rise of smart content on dynamic websites that display information based on who you are, where you are from and what behaviour you have previously displayed and what content you have previously consumed. Â This pretty much exists already and I now hope we start seeing more and more of this technology being implemented and adopted. This will mean that websites will become more complex and therefore webdesign will become more complex. It will be more than just a great design, but about dynamic user experiences and a greater and hopefully transparent use of data.
Whatever the future of webdesign is, I hope we take a big step forward in customer and prospect experiences and less of the on-line brochures we see today. Â Our web presence needs to be more than what we do but an educational and content driven hub of amazing, helpful and useful media that is easy to find, consume and then act on.
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Author- Speaker - Consultant. Passionate about all things digital.