What is a landing page?
In this blog I will look to answer the question "What is a landing page?".
So a landing page is essentially a web page that contains specific information and wants a visitor to complete a single and specific task. More often that note exchange their data for something.
Where the person has clicked from can be from anywhere your website or even another site or online advert. The landing page is as it suggests the page that they land on.
The information that they expect to find will relate to the wording that lead them to visit the landing page in the first place.
Why would you want a landing page?
Landing pages are for a specific action often referred to as a “call to action†or “CTA†for short.
The action could be to download something or complete a form in return for something and in most cases an exchange would take place for the person’s details in exchange for something.
So for example you may have a brochure or whitepaper in a PDF format that you would like people to download in exchange for their details. You would create a specific page for that to take place a landing page. You would then have some text, pictures or video to encourage the right kind of people to then exchange their details for your valuable content.
It may be that you are selling a product or service and you are using something like Google Adwords to find new prospects. You could then create a specific landing page for those people who click your advert. It is important that you meet the prospects expectations in that whatever the copy on your advert says must be reflected when they land on your landing page otherwise they will feel tricked and therefore will not complete the call to action that you want.
The reason they work is the pages are designed for the that one specific task and there will often just be a single CTA (call to action). There is no clutter and other options to distract the visitor they are either interested or not.
Building your mailing list by offering an email course or a download using a landing page is very effective.
There are also loads of really good tools available to help you build your landing page using hundreds of templates that are designed to convert.
Having specific landing pages helps your visitors understand what you want them to do and also is an easy way to get them to pay attention as there is literally just one page.
If you are not using landing pages are highly recommend starting to use them soon.
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