What is a personal brand?
In this blog I will explore the question what is a personal brand?
There has been lots of debate over personal brand the value of them and I guess
it comes down to what are you trying to achieve?
So what is a personal brand and should you have one?
My definition of a personal brand is quite simply what you are known for.
Even if you don't have your own blog or website I feel we all have a personal brand.
Like company brands it's what people believe you are about. If you choose to try and control that brand is up to you. So why would you want one? Well I guess this is back to the first part of this blog and look at what you are trying to achieve. Are you selling your brain, your experience? If you are trying to convince anyone of your abilities then managing your personal brand would make sense.
Now it's not quite as simple as creating a website and telling the world how wonderful you are. It's everything down to the way you dress, the way you communicate, and what others think and say about you.
Just like a business brand it is vitally important. When most people hear brand they think colours and logos but that is just the tip of the iceberg.
Getting your personal brand right can have amazing results and can generate you new opportunities and speaking engagements.
Ultimately you become known for something whatever it is that you do so well. But the same can be said for getting it wrong. Being consistent is key.
Some thing you can do to help your brand is to understand exactly what kind of brand you are trying to create and then look to all the little things you do and don't do and ensure they are all working and communicating the same thing.
You can also blog regularly and discuss the kind of things that all tie in and keep you on brand and working towards your objectives.
For me personally I want to teach people how to teach. How they can educate and inspire and inform their prospects and customers and also to become a better communicated myself. I love public speaking and having the opportunity to demystify digital and technology so business owners are empowered and not overwhelmed by disruption.
How about you? Do you have or want a personal brand? Do you think they add value or just another marketing term?
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Author- Speaker - Consultant. Passionate about all things digital.