What is a Vlog?
In this blog I will try and answer the question "what is a vlog" and also why they are something to be considered in overall blogging mix.
I must own up and admit that I am yet to do this myself and something I must start doing shortly.
Vlogs are simply video blogs and they are really effective if you can get yourself in front of the camera.
Why Video Blogs?
A Vlog is a really powerful way of connecting to your audience. It is one thing to get used to a writers tone and writing style, but to see them on a video and hear their voice and see the passion and energy is something very special.
Why are there not many?
There are more than you think however knowing how powerful they are, why is everyone not doing it? Quote simply the camera terrifies most people. There are not that many people who are willing to get in from of a camera.But those that do will reap the rewards.
Do you need special equipment? Not really, most laptops have a camera on them and a mic inbuilt. I would start with that. You can also use your phone and get some great results. Maybe if you start getting serious you may then want to add some graphics to your vlogs and make it all fancy, but first start with the basics.
What do you talk about?
Exactly the same stuff you would write about. Try and use topics that get your fired up and excited. This is the kind of content that converts.
How do you host it?
To start with use YouTube and then embed on your blog as a normal post. This will have the benefit of getting views from youtube search as well as on your own site. If you again start getting serious then you can think about using something like Wista. This will give you analytics's and tell you if people are viewing all of your video or just bits of it.
So there you have a quick run down on what a vlog is and why they are great for business. I must start doing these myself, then I will have all 3 of the main content types:
1) Written (Blogs)
2) Audio (Podcast)
3) Visual (Vlog)
I have done some short film before and I will be honest I melted in front of the camera, then as I forgot the camera was there I was able to relax and produce some good content. I will try and dig it out and share it.
if you are nervous about it being just you then record it with someone else and have a conversation, i found this really helpful.
My last bit of advice is if you are struggling with getting some really great content together but really want something high end and fast use a professional. There are some great pros out there who have packages that will mean you can use their studios and with their guidance and support can help you record a bunch of theme with professional equipment all in one go. These are a really great way of getting it done very professionally.
I have a number of contacts who can help with this so if these is of interest please contact me and I will help you find the right person.
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