What is digital proficiency?
In this blog i will look to explore and hopefully explain and answer the question "what is digital proficiency?"
Lets set the scene first, we are going through the biggest change in history since the industrial revolution.
Digital transformation seems to be on everybody lips. As a friend of mine recently commented, now he is aware of the term, it seems to be everywhere.
This whole conversation is around companies of all sizes either adjusting or taking advantage of the new ways of doing business of all kinds as a result of the internet and being connected.
So what is digital proficiency? There are 2 elements to this 1 is a companies digital proficiency and the other is your audience/prospect/customers digital proficiency.
So lets start with the first, a companies digital proficiency. This is defined as a companies ability to engage, execute and leverage technology with the aim of improving its services and communication both with prospect and clients as well as internal communication with staff and partners.
You might think this is just something for bigger companies but I can assure you this applies to companies of all sizes.
Leveraging technology for productivity and effectiveness is an ongoing process. Those that invest in both the technology and the adoption and usage will without doubt have a competitive advantage.
This affect production, manufacturing and sales and marketing as well as internal communication.
Speed is the name of the game but without compromising service. Not an easy thing to achieve but required in order to keep up. I would also encourage companies to invest a certain amount of time and money into looking to what is next in your industry, what new business models may threaten your revenue streams or can you spot trends and adopt these before your competitors?
The next is  the digital proficiency of you audience. It is not enough today to just segment your audience by location and age group. Nor is it enough to label millennial's as different and just target them. This is all just assuming people are looking for things and act the same based on simply age. We need to put these conversations to bed now.
People are different, in digital proficiency for you audience we consider the following things:
Skill level and comfort with technology. Thinking about these areas with regards to your audience segmentation will also help you consider how you present your content and design your user journeys.
We are now all in the same game, the attention game and to win you need to come up with the right kind of content and produced with your ideal audience in mind.
So there we have it my interpretation of what digital proficiency is. I hope you found this useful?
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Author- Speaker - Consultant. Passionate about all things digital.