Why are you not blogging?
In this blog I will consider why businesses are not blogging on a regular basis if at all.
I have mentioned before that I wonder if its the word blog that sounds like a casual word, something teenagers do?
If this is the case maybe think of them as articles? Even better think of them as sales people. Yep that's right think of each blog/article as a little sales person for your company.
The fact of the matter is everyone is researching your industry, product, service, company, people and you!
If you agree that this is happening then the next thing to understand is that these people have questions and are looking to find a provider that first answers their questions and makes finding the information they need and want really easy to find and consume. They will look for trust signals and they will appreciate those that give it all away.
After this they of course want a company that provides the best product or service at a fair price.
Creating great content like business blogging is the perfect way to start and is not as hard as you might think.
So what is stopping many companies? Time? really? If you know that your prospects are choosing supplies by the relationships they build initially online there should be clear case for content creation right there?
So maybe its that you don't know what to write about? This one is easy, every single question your sales team get is a blog. Also, addressing pricing, your ideal clients, clients that are not a good fit, 5 ways to get the best out of your products and services, the list is endless and you should always have something to write about.
Remember these are answers and useful, helpful information that your customers and prospects want and are actively looking for and if you don't provide them someone else will.
Not sure who to write these out? If you do not have any marketing resource then I would suggest the sales people are the next best people if not the best anyway. The reason I say this is that they are talking to prospects all the time therefore they know the exact questions they are asking. It is also highly advantageous if they are the ones building the rapport with the prospects even if its online in the first instance.
They say the 70% of the buying process takes place online before a prospect engages with sales. So is it not best that the content that they are producing is building that relationship ready for when the prospect is ready to engage further?
If nothing else blogging will demonstrate your expertise and hopefully position your company as thought leaders in your industry. Your company should be the best teachers in your industry in your area.
So why are you not blogging in your business? I am sure I have missed some good reasons? If so please let me know?
In the meantime get blogging..or not its up to you but if you don't someone else will.
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Author- Speaker - Consultant. Passionate about all things digital.