Why I believe I am different
In this blog i hope to explain why I believe I am different. This is very much as much for my benefit as anyone else.
So unless you really want to know more about me this may not be a blog for you 🙂
First of all there is absolutely nothing wrong with anyone else in the digital space and in fact I hope to work with many of them, I just feel I am different and here is why.
My background is technology, Its what I studied at school and college. I have been fortunate enough to work in both sales and marketing in my early career providing technology services and later in creating cutting edge cloud computing services as a technology director.
For the last few years I have been working as a chief marketing and technology officer for a technology startup.
I love digital and how its truly connecting people from all over world and creating conversations that simply could not have happened otherwise.
The tables has turned for sales and marketing as a result of technology and the internet and in particular the ability to access an infinite amount of information from any device.
Consumer behaviour has changed also changed dramatically as a result of all of the above and how we buy is now very much a self service process. We research everything and consume huge amounts of information in our own time when and where we want. Its those companies that understand this process and create remarkable experiences for their customers and prospects that will thrive in this new digital era.
We also understand more about us a humans than ever before and why and how we make decisions. This is something I have been studying for the last year or so and web and internet psychology is a real passion of mine.
What all of this has given me is a real understanding of how technology has changed the buying process and how it all fits together. I am not a social media expert, but I understand what works and what does not, I am not a web designer but I absolutely know what makes for a good website and why.
I believe that sales and marketing need to merge and become one department working towards the same goals I also believe that technology is the enabler. I understand what is possible and how technology transforms business. I am not an SEO expert but again I understand how it works and more importantly what works and what doesn't.
If I had to describe what it is I am and do I am a marketing technologist and I enable companies to re-align their sales and marketing teams to be become amazing teachers and thrive in a digital first always on connected world.
I am a student for life and personally love learning. I always have at least 2 or 3 books on the go as well as courses and daily podcasts. All of the areas I work in are evolving each and every day and I make it my business to keep up to date and aware of what's new and what's hot.
I appreciate that this blog is a little self serving, but this was as much about me putting down in words how I intent on being an outlier and stand out from the average. If you got this far I hope it was useful.
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Author- Speaker - Consultant. Passionate about all things digital.