Why you need a digital mindset
In this blog I will explain why I feel having a digital mindset is so important.
I keep seeing companies applying old rules to new technology.
How many people do you see using social media as a sales broadcast tool spamming feeds with "buy my stuff" messages? Or websites that are online brochures screaming "me,me,me,me". This is unfortunately still the majority even despite so much free education available that tells small business owners and marketers not to do this.
Its time to see that today is less about you and in fact all about your prospects and customers. What do they need from your digital assets? What are they looking for and what problems and questions are they trying to solve?
These questions and problems they have, how are you going to provide the answers they need. Are you going to try and help them or sell them something? It might be both but your mindset needs to think about the prospects state of mind first. They are looking to solve their problem or understand something not always buy something at least not straight away.
The sooner we realize that times have changed and our prospects are no longer non the wiser until they receive your cold call. A few clicks and scrolls and they can find about anything, any company and any person.
The most popular plugin for web browsers today is ad blockers. We see them as intrusive rarely helpful. There are of course exceptions for those who understand where advertising can and does add value to the process but not by selling blindly to anyone and everyone through banner ads.
Technology means now that we filter calls, reject spam and have trained our eyes to avoid the adverts. In the case of TV we fast forward our pick up the smartphone or tablet.
Its time to change our mindset and understand how we ourselves navigate our digital lives and apply our marketing to work with it.
We can do this by adding real value and being genuinely helpful and useful.
People feel like they have less time than ever, therefore you need to ensure that your content is compelling and give them a reason to consume it.
Make it available where your target audience and customers are and make it easy to get access too.
With the internet in our pocket via smartphones we have the ability to connect and consume more information than ever before. Think about how you use the internet and how you buy anything. Now think about your prospects and customers and think about aligning your marketing to the new way of buying and selling.
A digital mindset is required before you go charging off into the digital platforms. Understand your goals and how they align with your prospects and customers goals then plan before getting started.
It all makes sense in the end, just think about your own buying habits and your own social networking habits.
Be the company you want to deal with yourself.
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Author- Speaker - Consultant. Passionate about all things digital.