Why you need to build an email list
In this blog I will explain why you I feel you need to build an email list.
You may have heard the expression "the money is in the list"?
Now I don't want to make this all about money and how to extract as much as possible from your list, but about treating them as your most prized asset as it really is. However having a strong and loyal email list is what will make or break your online marketing efforts in a lot of cases.
Is email not dead I hear you say? Not even close, great email is effective when done right and built around value.
The reason you want to be building your email list is to keep nurturing potential prospects. People are busy and wont remember to keep visiting your website. But with email you are able to keep in touch and remind them that you are ready to solve their problem.
The one thing most people do not realise is that not everybody is ready to buy right away. With email you are inviting people to stay in touch with you and let you educate and inspire them ready for when they are ready, if they become ready to buy.
Getting people to join your list is really not easy at all. Our inbox's are already over crowded and stressful enough so why would anyone allow us to send more marketing emails to them?
The answer is quite simple. You have to either offer something or a promise or reason for people to want to give you permission to email them.
Most site have an email sign up but do not give a very compelling reason for people to join.
Explain to people what they are going to get or what they can expect to receive. There are lots of tactics for getting people to sign up and we can explore those in another blog.
For now ensure that you outline your promise and that its really compelling and gives people a great reason to sign up.
Now the next and probably most important thing is to make sure the first email you send is gold. Let me explain a bit more.
The first email you send is likely to be opened as they recently signed up and in fact are expecting your email. However if that first email is bland or is pitching them to buy something or is not what they were expecting that is the last email they will open.
You must over deliver in your first email and leave them feeling that your email was well worth opening.
After that when the next email comes along they will remember how valuable it was and open the second.
Get the first one wrong and its then an uphill battle to win back the trust.
There are of course all kinds of other things to consider like subject lines and different styles of emails to work on and that will depend on your industry and the promise you made as much as the content itself.
So there are a few reasons why you need to think about building your email list. I hope this was helpful.
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