How can I keep up with digital marketing?
The long and short answer to this is you probably cannot keep up. There are so many facets to digital marketing today, trying to stay on top of all of them is nearly impossible.
I would go as far to say that if you wanted to be as close to 100% up to date as possible? Its a full time job.
Digital is changing every single day. There is also an element of educated assumptions and guess work when it comes to understanding both the Google and Facebook Algorithms.
As a small business owner my advice to you would be not to try and keep up and just take it one piece at a time.
You would be much better to stick to a strategy that works and improve that than trying to start learning the next new shiny object.
This will of course leave you with a feeling that you might be missing out and you have to ignore this. For most small business getting the fundamentals right first is far more important and likely to yield results.
So what are these fundamentals?
Getting your website right and committing to improving it. A website is never finished, ever! This idea that once your website is done it will start producing leads is a nonsense. Your website should be a living and breathing experience that evolves every single month or at least every quarter.
Is your website answering the questions of your prospects and customers? Is it easy to find what they want and fast? Do you educate your visitors and enable them to buy when they are ready? Do you enable those that are not ready to stay in touch so you can continue to delight them?
Produce regular content. Not just any old dross, valuable and useful content that is going to help your readers move along their journeys another step. Be helpful and give all of your valuable knowledge and wisdom away. Leave the visitor feeling like that was a worthwhile read and associate you and your brand with the feeling you could be the person to solve their problems at some point in time.
Regular blogs, videos, podcasts whatever format works best for your audience. Don't tell me you don't have time? Â
This content will be what drives your leads and sales.
Make sure you put your prospects and customers first. What do they want? Not what can we sell them. Solve problems first.
Use the tools that are available that make sense for you. Mailchimp, twitter, Facebook, you can easy come up with a list of free services as long as this blog post. But they are not free, they will take time to master and get results from. So pick the few that make sense to you and your business and then make the most of them.
Trying to do everything is really hard as a small business, you could employ somebody to do this or you could outsource it to a consultant. But whatever you do, dont try and do it all.
None of this digital stuff is any good if does not move your business forward.
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Author- Speaker - Consultant. Passionate about all things digital.