Technology is the glue that gets starts sale and marketing teams working together and could be the reason your sales are not flowing how you would like. Let me explain a little further.
MY CONTENT
Do you know why your customers choose you? Do you have any idea? Any at all? Did you list any of the following? Features Benefits Price
Email marketing has had its ups and downs over the years. Originally email was exciting and it was just like getting a letter (or maybe not). We did however read every single line. Back then we only received a very small number of emails and they were more often that not useful or relevant, ideally […]
I think every company and individual should have a blog I really do but there are a few exceptions to this and they really are quite a simple:
Getting sales and marketing teams working together is a very old problem and one that still exists today. Why have they never got on? Why do they act like they are two rival football teams? I think this comes down to an attribution issue. Marketing generates the awareness and the knowledge, sales take over and […]
Should you send a client a text message? Straight up I don't have the answer at all, but I am curious to hear your thoughts. I have just sent out a Twitter Poll as well to get some feedback there.
What is a content upgrade? You may have heard this term being mentioned more and more and with good reason. A content upgrade serves two purposes. Provide useful and valuable  information in a handy or preferable format. To collect email addresses for the website owner.
The simple answer is no not at all. In fact it has cost me around £3.50 a month and set-up costs were less than £50.00. There are even options today that allow you to start for free!
Is digital marketing getting harder? Are the tactics from yesterday getting tired? Maybe consumers are getting overloaded? I believe that all of the above is true.
I think the reason most websites fail is really quite simple. Your website is not a stand alone asset. Most small business websites are re-designed every 3 years and go on to make the same mistakes.