In this blog i will look to explore and hopefully explain and answer the question "what is digital proficiency?" Lets set the scene first, we are going through the biggest change in history since the industrial revolution. Digital transformation seems to be on everybody lips. As a friend of mine recently commented, now he is […]
MY CONTENT
In this blog I will explore the idea the TV might be on its final stretch or maybe not? When I was a kid we had  3 TV channels, the kids programmes started sometime after 3pm until about 6ish and that was it during the week, then Saturday morning from 6am till around 10am.
In this blog I will attempt to give a very brief overview of what digital exhaust is. Odd pairing of words for me this one. One meaning something intangible and IT related and the other very mechanical and quite a dirty word. When I think of exhaust I see it like a car discarding all […]
In this blog I will try to explain the ongoing battle we are experiencing with the internet in which we prefer personalisation or privacy. Right of the bat, I am really torn on this discussion and listening to different sides of each debate can sway me each time. However I feel Personalisation will win in […]
In this blog I will seek to explain in basic language what marketing automation is and why it's something small business owners should consider. So right of the bat, I have to say I really don't like the word automation. Although it fits, it just makes it all sound Impersonal and not very friendly.
In this blog I hope to explain why I feel understanding How Google Analytics works is so important. So to start with you probably think you have enough to deal with without being told you need to learn something new?
In this blog I will share my opinion on why having lots of traffic is not always an issue. It seems to be the case that whenever marketers find something that seems to work even for a minute we try and find ways to exhaust it and ruin it as quick as it was formed.
In this blog i will explore If there is such a thing as content loyalty. Its not a term I have heard before, and yet think its something to be considered with the enormous amount of content being produced.
This blog will try and explain the very basics of re-targeting and explore the pro's and cons of using it in your marketing mix. Pretty much everyone has been exposed to re-marketing at some point. Once you understand what it is, I will leave it up to you, to determine if it is a good […]
This blog will outline the reasons I believe all business owners need to ensure they have a blog and or content marketing strategy. By the end of this I hope you will understand the reasons for owning and maintaining a company blog. Let's get started by getting one thing straight, blogging is not an after […]