In this blog I will look to answer the question "what is utility based marketing?" Now this is a concept I completely 100% believe in. The idea is based around adding value to your prospects customers and even competitors customers with something that may not be directly related to your product or service.
MY CONTENT
In this blog I will review a question that came from  a group session where I was a panellist today, the question was "what is the ROI of social media?"
In this blog I will look to answer the question "Is content marketing right for my company?" Being 100% with you, if you were looking for a balanced view on this you will not be finding it here. I am afraid I am a little bullish when it comes to content marketing. So if […]
In this blog I will quite simply list my 3 top tips/secrets for digital marketing. I felt I had done enough frequently asked questions recently and decided to do something different today. So diving straight into it, lets get started.
In this blog I will explore if spending money on internet based banner ads is a good idea or not? Like most things in life the answer is it depends. I would not want to give advice direct to your company without spending some time understanding your business first. What we can do though is […]
In this blog I will explore a few of the more common known email providers and which one is best for you? Straight of the bat I have no affiliate links in this post. Some of these solutions I have used and others I am a partner for but this post is not to promote […]
In this blog I will look to answer the question "is it too late to join social media?". Why some people are still waiting around to see if this social media thing is going to become something worth looking at is beyond me. But the truth is there are still lots of business owners […]
In this blog I will look to answer the question "what is buying pain?" Understanding this question could make a significant difference to your buying process. Let me explain why. There are two different types of spenders, those that like to spend money and those that really don't.
In this blog I will explore the topic of how much data people are giving away and how much they know about it. Marketers are collecting data all the time and I am hoping that most are using that data to understand their customers and prospects better and provide a better service as a result.
In this blog I will look to explain and answer the question "What is cause marketing?". Sometimes know as or referred to as cause related marketing it is a simple concept that can be split into two types. The first one is quite obvious and is the marketing done by a non profit for generating […]