As a small business owner, you're always looking for ways to maximise your marketing efforts and get the best return on your investment. Account-Based Marketing (ABM) is the strategy you need. Here's why: 1. Efficient Resource Allocation ABM allows you to focus your limited resources on high-value accounts most likely to convert. By targeting specific […]
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[playht_listen_button inline="yes" tag="p"] Content Marketing in 2023: Evolving Strategies for Success In today's digital age, content marketing has become essential for businesses to engage with their target audience and drive meaningful results. As we are firmly in the year 2023, it is essential to understand how content marketing has evolved and why it continues to […]
Literally, everything you do is local marketing. I am sure this has happened to you at some point, you are driving around and you see someone in a branded company van or car driving like an idiot? Now if you are anything like me, you make a mental note of that company and remember that […]
Enough of average, there has to be more, there has to be better standard to aim for. I want you to ask yourself are we doing enough in our businesses and our lives? With so much opportunity and the promise of doing better as a race why are is there so much average? What do […]
In this blog I will look to answer the question "Will an ebook generate leads?" A good Ebook will generate you some leads but it has to be really good. With so much content out there and everybody wanting you to read their content, it is important you stand out.
In this blog I will look to answer the question "What is an A/B split test?" This another piece of marketing jargon often used. Also used in business intelligence world too and means the same thing. An A/B split test is quite simply an experiment to test two different options.
In this blog I will explore what I personally feel the future holds for marketing professionals. This is kind of the other half of a blog I wrote in the last few weeks about the future of sales people, but this I want to talk about marketing professionals. I must point out that I am […]
In this blog I will explore how I personally find small businesses approach sales and marketing and in particular content marketing. I have been running some free content marketing courses locally over the last year to local small business owners. What I find is that everyone seems to agree that creating useful, valuable content will […]
In this blog I aim to try and distinguish the difference between an audience and a community. I think this is one of those things where we throw both words around and maybe not consider the difference. So lets start of by defining each one as best I can.