Small and medium-sized businesses (SMBs) must strategize effectively to optimize their operations. One viable solution is engaging outsourced experts instead of employing certain skills in-house. Below are several advantages that highlight why outsourced expertise can be beneficial for SMBs. 1. Cost Efficiency Outsourcing can significantly reduce operational costs. This is especially beneficial for SMBs with […]
MY CONTENT
2018 brings a really interesting change to marketing. A long overdue change in my opinion. Yes, marketing is going to get harder as a result of the impending General Data Protection Regulation (GDPR) and also we await if there is to many changes to the proposed ePrivacy policy. All of this means that we are […]
First and foremost eating my own dog food the truth is it was not important enough to me. There are no excuses for not writing and recording or filming of any kind if its important enough you find time. So why was it not important enough to me? And why did I not find the […]
I have read quite a few blog posts recently about how social media or advertising or any marketing tool or platform is not working. Â I find this quite staggering that still in 2016 people are blaming the tools for not getting the results they wanted. In many of the cases the content was very biased […]
No time to read this blog post? download it as a handy PDF here There a few big mistakes that marketers and small business owners make with their content marketing efforts. The first being that the give up way to soon and the other is that they have the build it and they will […]
What is a digital gap you may ask? A digital gap is the difference between different companies and how they operate depending on how digital they are. For many companies having laptops and a CRM system means they are a digital company. Yet if this same company were to try and do business with or […]
Audience building is hard today. No longer are people signing up for everything and anything, we are far more discerning. So where does that leave people who are just getting started and do not have an existing audience?
Often in sales we have some amazing conversations and we think wow this is great, they have a problem that our solution/product/service fits and serves and it all seems to going swimmingly until it happens...they go quiet and stop communicating.
I draw inspiration from all kinds of places but when it comes to keeping up to date, my car and my podcasts are my learning zone. I personally learn best from audio and find the car journeys are the perfect time to tune into my favourite few shows and find out what's new and what's […]
As the end of the year approaches we start to see all prediction posts for 2016 and talk of new starts and new goals for the next year. Before I jump on that bandwagon I just wanted to take a look back at an interesting year in digital for both business and myself. Below I […]